The 12 Week Year

How is it that some people seem to accomplish so much, while the vast majority of people never accomplish what they are capable of? If you could fully tap your potential, what might be different for you? How would your life change if each and every day you performed up to your full potential? What would be different six months, three years, and five years down the road if each day you were at your best? That set of questions, that core concept, is what the past dozen years or so have been about for Mike and me. For years, we have been helping our clients to execute more effectively. We work with individuals, teams, and corporations to make plans to help them achieve their goals. Our quest has been to unlock the secret to helping individuals and organizations perform at their best and live the life they are truly capable of. If we did the things we are capable of doing, we would literally astound ourselves. Thomas Edison I agree with Steven Pressfield, author of The War of Art, that most of us have two lives, the lives we live and the lives we are capable of living. It's the latter that intrigues me. It's the life, I believe, that we all deeply desire. It's the life that we know exists somewhere deep inside us, that we wish we could actualize. This life isn't driven by the you who settles or gives in to procrastination and doubt, but by the optimal you, the best you, the confident you, the healthy you, the you who shows up with your best stuff, making things happen, making a difference, living a life of significance. Having your optimal self sounds great, doesn't it? But how do you become that other you? What does it take to be your best? That's an interesting question, and as I've had the opportunity to travel and meet thousands of people, I often ask them, what does it take to be your best, to be great? As you might imagine, I get a lot of different answers. In this audiobook, we will show you how to increase your current results by four times or more in a very short period of time. You will learn exactly what it takes to perform at your best every day. We will unwrap the secrets of top performers in a way that allows you to align your thinking and your actions to produce staggering results. You are about to learn that creating greatness in your life or in your organization isn't complicated. In fact, it's quite uncomplicated, but that doesn't mean that it's easy. The number one factor holding people back from achieving what they are truly capable of is not a lack of knowledge, intellect, or information. It's not a new strategy or idea. It's not a larger network of connected people. It's not hard work, natural talent, or luck. Of course, all these things help. They all play a factor, but they are not the factors that make the difference. You've no doubt heard the saying that knowledge is power. I disagree. Knowledge is only powerful if you use it, if you act on it. People spend lifetimes acquiring knowledge, but to what purpose? Knowledge alone benefits no one unless the person acquiring it does something with it, and great ideas are worthless unless they are implemented. The marketplace only rewards those ideas that get implemented. You can be smart and have access to lots of information and great ideas. You can be well-connected, work hard, and have lots of natural talent, but in the end, you have to execute. Execution is the single greatest market differentiator. Great companies and successful individuals execute better than their competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution. Effective execution will set you free. It is the path to accomplish the things you desire.