The 10X Rule

Regardless of the situations you face, regardless of the objections and the obstacles, you'll hit your target. The single most important contributor to success, any success that I've created in my life, came as a result of operating with what I call the 10x rule. These concepts of goal setting, target attainment, taking action, they're not taught in schools. They're not taught in management classes. They're not taught in some leadership training or a weekend conference at the Four Seasons. No formula exists, at least that I could find in any book, that determines the correct estimation of effort. Let's face it, if you don't estimate the right amount of effort and then take that, you're not going to hit it. Talk to any CEO or any business owner and he or she will tell you that sufficient levels of motivation, work ethic, and follow-up are clearly in shortage today. Whether your goal is to improve the planet's social condition or to build the most profitable company in the world, you will be required to use 10x think and 10x actions to get there. It isn't a matter of education, talent, connections, personality, lucky breaks, money, technology, being in the right industry, or even being in the right place at the right time. Dude, it's about 10x. In every case in which someone has created massive levels of success, be it a philanthropist, an entrepreneur, a politician, a change agent, an athlete, a movie producer, I guarantee he or she was operating using 10x during his or her ascent and attainment of their success. Another component that's required for success is the ability to correctly estimate the right amount of effort necessary for you and your team to even achieve the goal, to even be in the game of achieving the goal. By using the exact level of effort necessary, you will guarantee achievement of these objectives. Everyone knows how important it is to set goals. However, most people fail to do so because they underestimate the amount of action necessary to accomplish the goal. Setting the right targets, estimating the mandatory effort, and operating at that right level of actions are the only things that will guarantee your success and that will allow you to blast through the business cliches, competition, client resistance, economic challenges, risk aversion, and even fear of failure while taking concrete steps to reach your dreams. The 10x rule will ensure your success regardless of your talent, education, financial situation, organizational skills, time management, what a joke, the industry you're in, or the amount of luck that you have. Use this book as though your life and your dreams depend on it and you will learn to operate at new and higher levels than you ever thought possible. Chapter 1. What is the 10x rule? The 10x rule is the one thing that will guarantee that you get what you want in amounts greater than you ever thought was imaginable. It can work in every area of life, whether spiritual, physical, mental, emotional, familial, your family, and financial. The 10x rule is based on understanding how much effort and how much thought are required to get anything done successfully. Chances are that if you look back over your life, you'll see that you have wildly underestimated both the actions and the reasoning necessary to accomplish any endeavor to the point where it could be labeled successful. Although I myself have done well in the first part of the 10x rule, assessing the level of effort necessary to realize a goal, I failed miserably in the second part of the 10x rule, which was adjusting my thinking so that I dared dream at levels previously unimaginable. I will discuss both facets in detail. I've been studying success for the better part of three decades and have found that although there is much agreement about goal setting, discipline, persistence, focus, time management, leveraging through good people, and networking, I've never been clearer on that one thing that really makes the difference. I've been asked hundreds of times in seminars and interviews. What is that one quality, the action, the mindset? What's that one thing, Grant, that will ensure a person creates extraordinary success? This question has nagged at me so that I could understand it. If there was one thing in my life that made a difference, what was it? Look, I don't have some gene that others are missing. I definitely haven't been lucky. I wasn't connected to the right people, and I didn't go to some blue-blooded school. So what was it that made me successful? Look, as I look back over my life, I see the one thing, the single one thing that was most consistent with any success I've achieved was that I always put forth 10 times the amount of activity, effort, that others did. For every sales presentation, phone call, appointment others made, look, I was making 10. When I started buying real estate, I looked at 10 times more properties, and then I'd make offers to ensure that I could buy just one of them. That ensured that I could at least get the one piece of property I wanted at the price I desired.